The importance of a good crowdfunding video script
Before you start your crowdfunding video, you need to make sure that you have a good crowdfunding video script in place. You will need to make sure that the script is well produced, this could be written by you, or you could outsource the script writing to a video production agency. In the crowdfunding script and video, you will need to cover what investors would like to know, such as information on your business, the product, how much you are looking to crowdfund and also the overall investment that you are looking for.
A good script can change the overall quality of your video and can make or break not only your video but your whole campaign. Having a good script can make it easier to draw potential investors to your product. A crowdfunding script should start off strong and be clear and concise throughout. You should keep it within a 5-minute time frame and keep it interesting so that you can ensure you keep the viewers glued to the screen.
Crowdfunding Video Script – The beginning
The start of your script should first include information on the individuals that make up your team and also the company as a whole. You could include information such as a brief explanation of your product and service and whether there is a demand for your product, this could be through facts and figures, or just by showing how many followers you have on social media.
You should explain the current position that you are in, for example, if you are still in development stages or product testing stages. The introduction to your script should be brief and should not take up a lot of time as the rest of your script will go into more detail and will take up the limited time that you have. You should include why you have decided to start crowdfunding and the problem that you are trying to solve.
Crowdfunding Video Script – The middle
The middle part of your script should hold the more important information such as how you got to where you are currently. The journey is the part that potential investors want to hear about, so you should make this as immersive as possible so that they feel as though they are apart of your team. It has been shown that when investors are more emotionally connected to a campaign, the more likely that they are to invest in your business and share information about it with their current network.
In this part, you should be trying to convince potential investors of why you believe your project can be successful, and why they should invest. You should include shots of the product, and also you should show off real people using the products in real life.
Crowdfunding Video Script – The end
The end of your script should tie the rest of your video together. In this part, you should summarise the points you have made throughout the video. You should explain what you are going to be doing with the funds that you are looking to raise, and what the success of your campaign would mean for your product. At the end of your video, you should talk about any rewards you may be offering alongside this.
You should keep in mind that you are telling a story and that you should keep it as interesting as possible. This is so that when your video is finally produced, investors will not get bored when viewing it and it will ensure that they know about the business. The script should be written so that anyone regardless of their investment knowledge will understand the product and how it works.
Do you need advice on how to create your crowdfunding campaign?
We can help. Drop The Crowdfunding Studio are proud partners of Crowdcube and Indiegogo. We assist ambitious businesses in communicating their ideas, products and services with outstanding crowdfunding video production, campaign design and crowdfunding marketing.
To learn more about us and our services, visit our website: drop.studio
Or book a free phone workshop today and ask us anything, like how to create a successful crowdfunding campaign or how to accelerate your business from zero to fully funded.