How social media for crowdfunding can help your campaign

Social media for crowdfunding is a very good way to deliver the news that you’re carrying out a crowdfunding campaign to potential backers/investors.

It’s especially great to have a social media presence before the crowdfunding takes place. If you haven’t got a presence online, it’s advised that you carry out a bit of social media-ing before you start your crowdfunding.

You’re able to use your social media to identify those that are likely to donate and engage with them. This helps you answer any questions that they may have regarding the business idea in real time, which may help in convincing them to donate.

Also, it’s an easy way for you to get it shared out more to potential investors that may not have been able to see it straight from you.

Social Media For Crowdfunding: Step 1

First of all, when using social media for crowdfunding, you need to choose which platform of social media you’re going to use (assuming you have more than one).

When making this decision you will need to take a couple things into consideration; which platform is most of your potential donors more active on, in terms of discussion, general advertisement etc? What social media platforms do you have the most following on (pay attention to those that you may have more activity with potential donors on)?

Twitter and Facebook tend to be the most used options because you are able to reach a large audience and due to open pages and hashtags you’re able to reach people who don’t even follow you.

Social Media For Crowdfunding

 

Social Media For Crowdfunding: Step 2

Secondly, creating a page specifically for your crowdfunding campaign would be a smart option to look into, that way those that are truly interested in your business idea will be able to get as many updates as required without it diluting the information regarding your businesses product, and services, that are shown on your normal social media page.

The page would have your business ideas true followers and will allow you to see clearly who backs your business idea. Those that follow the social media page dedicated to your crowdfunding campaign are more likely to share your business idea with their followers.

When you create a specific social media page for crowdfunding, ensure you write engaging posts regularly and that most of the posts have called to actions that would lead to your crowdfunding campaign page on the crowdfunding platform you chose. It’s also a good way to make sure that all your true followers see your ‘Thank you for the support’ after you’ve got all the contributions.

With social media, you’re able to use analytics to track and measure how your posts do. Always check to see how much engagement each post attracted, as it will help you see what kind of posts the followers are most interested in. Once you’ve found out which kind of post attracts the most amount of engagement, you can use it as a guideline in order to create your next social media post.

Social Media For Crowdfunding: BY THE WAY, be proud of your business idea.

Try and get as many crowdfunding influencers, and popular accounts that are related to your business idea, to engage and repost your business idea, by tagging their social media accounts, for example, @Indiegogo @Crowdcube etc.

You can also direct message followers/influencers to ask them to share the tweets that you post on your social media page.

In conclusion, social media can impact your crowdfunding campaign in a positive manner. It can help you find those who truly support your business idea, and help you push your campaign towards those that might also be interested in donating, providing services etc.

Social media has many benefits when it comes to crowdfunding, which you’ll see when you try it.

Do you need crowdfunding support?

We can help. Drop The Crowdfunding Studio are proud partners of Crowdcube and Indiegogo. We assist ambitious businesses in communicating their ideas, products and services with outstanding crowdfunding video production, campaign design, crowdfunding marketing and crowdfunding PR.

To learn more about us and our services, visit our website: drop.studio

Or book a free phone workshop today and ask us anything, like how to create a successful crowdfunding campaign or how to accelerate your business from zero to fully funded.