Crowdfunding Projects: Is All About Your Story, So How Do You Tell It?
Stories are built into our DNA. If your campaign tells a good story, the contributors will come in crowds. Convey the passion, the hardship, the challenges, the breakthroughs and the personal touch that makes your project inspirational. Whether you do it through through blogs, vlogs, early prologues, overlong monologues, it’ll be a slog- but just focus on the dialogue.
For example, the founders of Pulp, whose goal was to make wine accessible for everyone, used their own personal history with wine to add authenticity to their campaign. They wrote detailed and interesting blogs about wine (not centred around self-promotion) and consistently supplied their fans with engaging wine-related information. See their successful campaign here: Pulp
Who are you?
Explain who you are and what your connection with the subject matter is. If you’re a winemaker, did you grow up in Italian vineyards? If you’re a chef, did you grow up amongst great foods? Perhaps you’re an office worker pursuing a dream. Expressing a little about your history and motivations can give your campaign a flair of authenticity. Consumer-directed campaigns are a little different to normal businesses. People want to know they’re backing a real person with real experiences.
Any great story is full of tribulation. Be vocal about your concerns and the challenges ahead. Now’s not the time for humility, though- express your confidence and what you’ve gone through to get the skills necessary to be successful.
As well as demonstrating a real need for your work, you need to express your passion with emotive language. Emotional imagery and poetic terms, if well placed, can add an undertone of sincere enthusiasm to your tone. Remember, though, the evidence is important. Wherever, you can substantiate your claims and ideas with facts and examples.
Where did your idea come from?
Sometimes playing into stereotypical ideas make understanding something easier. A stereotypical view of inventions is this: You’re experiencing an unsolved problem with something for the thousandth time when a eureka moment strikes and you scramble for a pen. Either way, explaining how you had an idea is a good way to begin your story.
Why do you care?
Everything you write should answer this question. You need to be able to explain why your project matters, but you also need to know it yourself. Having genuine confidence in your idea will shine a light on all of your writing.
How to present your story
It’s important to remember that visual content is the most prominent form of communication on the internet. Make sure your images and videos are on point and well-crafted.Testimonials are also a great way of building your story in a way that everyone will believe.
Crowdfunding Projects – Conclusion
Your story will appeal to your audience’s emotions. And, especially with rewards-based campaigns, people use their emotions to determine where they spend money. Create a neat story with all the classical trimmings, and you’ll add a great deal of trustability to your campaign.
Need more help telling your story or setting up your crowdfunding projects?
We can help. Drop The Crowdfunding Studio are proud partners of Crowdcube and Indiegogo. We assist ambitious businesses in communicating their ideas, products and services with outstanding crowdfunding video production, campaign design, crowdfunding marketing and crowdfunding PR.
To learn more about us and our services, visit our website: drop.studio
Or book a free phone workshop today and ask us anything, like how to create a successful crowdfunding campaign or how to accelerate your business from zero to fully funded.
Want to know how to create a great Crowdfunding pitch video? See our next article here