Starting a business can be a daunting task, especially when it comes to finding the right investment to get things off the ground. For many entrepreneurs, angel investors are the perfect solution, offering not only financial support but also a wealth of experience and advice to help bring your business to life. 

However, finding the right angel investors for your business can be a challenge, especially in a crowded market like the UK. 

This guide aims to provide you with the knowledge and resources you need to successfully find and secure angel investment for your startup.

What are angel investors?

Angel investors are individuals who invest their own money in startups, typically in exchange for equity. They are often experienced entrepreneurs or business executives who have successfully exited a company and are looking for new investment opportunities. 

Unlike venture capital firms, angel investors tend to invest smaller amounts of money in exchange for a more hands-on role in the company. This can be incredibly valuable for startups, as angel investors can provide mentorship, networking opportunities, and access to valuable industry contacts.

Why angel investment is important

Angel investment is a critical component of the startup ecosystem, providing early-stage businesses with the capital they need to grow and succeed. For many startups, angel investment is the only way to secure the funding they need to get off the ground. This is especially true for businesses that are too early-stage for traditional forms of financing, such as bank loans or venture capital.

Angel investment can also provide startups with a range of non-financial benefits, including mentorship and guidance from experienced entrepreneurs, exposure to new networks and markets, and access to industry contacts and potential customers. In many cases, angel investors can also help startups secure additional funding down the line, as they often have a wealth of experience and connections in the investment community.

How to find angel investors in the UK


Networking is one of the best ways to find angel investors in the UK. Start by reaching out to your own personal network of friends, family, and business contacts to see if anyone knows an angel investor who may be interested in your business. You can also attend networking events and conferences for startups and entrepreneurs, where you may have the opportunity to meet potential angel investors.

Venture capital firms

Venture capital firms are another great resource for finding angel investors in the UK. These firms invest in startups on behalf of their clients, and often have a network of angel investors who are looking for new investment opportunities. Reach out to venture capital firms in your industry to see if they can connect you with potential angel investors.

Incubators and accelerators

Incubators and accelerators are organisations that provide support and resources to startups, including mentorship, networking opportunities, and access to funding. Many incubators and accelerators have relationships with angel investors and can help connect you with potential investors. Some of the top incubators and accelerators in the UK include Seedcamp, Startupbootcamp, and Techstars.

Business angel associations

Business angel associations are organisations that represent angel investors and provide information, support, and resources to startups looking for investment. Some of the most well-known business angel associations in the UK include the British Business Angels Association (BBAA) and the Angel Capital Association. 

These organisations host events and networking opportunities where you can meet and connect with potential angel investors. They also provide resources and support to help you navigate the investment process and secure the funding you need.

Preparing to pitch to angel investors

Once you have identified potential angel investors, it’s time to prepare your pitch. A strong pitch is essential to securing angel investment, so it’s important to put in the time and effort to get it right. Here are some key elements to include in your pitch:

Executive summary: 

  • Start your pitch with a brief executive summary that provides a high-level overview of your business and what sets it apart from competitors.

Problem and solution: 

  • Clearly articulate the problem your business is solving and how your solution addresses that problem.

Market opportunity: 

  • Discuss the market opportunity for your business, including the size of the market, target customer segments, and potential revenue streams.


  • Introduce your team and highlight their relevant experience and qualifications.


  • Provide a clear and concise overview of your financials, including current revenue and expenses, and a detailed projection of future revenue and expenses.


  • Clearly state how much funding you are seeking and what you plan to use the funds for.
    • Remember, your pitch should be concise, well-organised, and easy to understand. Be prepared to answer questions and provide additional information as needed.

Closing thoughts

Finding angel investors in the UK can be a challenging process, but with the right resources and approach, it can also be incredibly rewarding. By following the tips and advice outlined in this guide, you can increase your chances of securing the investment you need to bring your business to life. 

Remember, the key to success is preparation and persistence. Be prepared to put in the time and effort needed to create a strong pitch, and don’t be afraid to reach out to potential investors and make the case for your business. Good luck!



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