Four Steps to Successfully Grow Your Business Through Digital Marketing

Are you looking for ways to grow your business through digital marketing?

We live in a digital age, and if you want to boost your business success, then you need to prioritise digital marketing for startups.

Matt Rosenberg, Director at Wix, said, “For an SME owner, moving your business online for marketing and management is good for exposure, productivity and efficiency, and the results will be evident on the business’ bottom line.”

Yet a Wix study found that up to 40% of British businesses don’t have an online presence, leading to major loss of opportunity and potential finances.

There are a few fundamentals of digital marketing that should be considered for every business strategy. Let’s explore four of the most important basic methods.

Grow Your Business Through Digital Marketing – Paid Ads

Paid marketing involves the purchase of advertising which allows you to target specific audiences, rather than relying on organic means.

Have you ever searched for a “plumber in London” on Google and found that the top search results have the word “Ad” next to it? These businesses have paid to appear at the top of Google’s search results for the specific search term.

There are many benefits of using paid adverts, either on Google or on various social media platforms. Consider the following as a starting point;

  • Reaching specific customers when they are ready to make a decision

  • Increasing the company’s credibility and authority within an industry

  • Targeting specific audience based on relevant data

  • Accessing powerful monitoring and analytics tools to study consumer behaviour

As customers are intentionally searching for specific products and services, the traffic that arrives to your website from paid adverts is 50% more likely to lead to conversions. Now, that’s an investment worth considering!

Grow Your Business Through Digital Marketing – Social Media

Social media marketing refers to the use of social media platforms, such as Instagram and Facebook, to connect with an audience. 

If you have a social media account – whether it be on TikTok, LinkedIn or Twitter – then you fall into the 77.9% of UK population who are active social media users. Of these individuals, nearly 50% follow brands and businesses on social media.

Creating a social media account for your brand introduces the opportunity for multiple benefits, including;

  • Connecting with your audience in an informal way

  • Building brand awareness and authority

  • Increasing sales

  • Driving traffic to your website

  • Gaining access to analytics on consumer behaviour and interests

  • The opportunity to invest in paid advertising

  • Growing your brand’s audience and boosting consumer engagement

In order to make the most of your social media account, you need to create an effective strategy. Take the time to learn about your target audience and create quality content that offers value.

Grow Your Business Through Digital Marketing – SEO

Search engine optimization (SEO) includes several methods of improving the quality and quantity of organic website traffic. SEO targets unpaid traffic by aiming to get the website to rank for certain search terms.

Have you ever wondered how some websites appear at the top of Google’s search results while others don’t feature at all?

Consider that less than 1% of people searching on Google click to see the search results from the second page. SEO plays a large role in helping a website rank at the top of Google’s search results, and increases the chance of a potential customer clicking on your website link.

As an affordable alternative to paid advertising, SEO requires a lot of hard work. Yet hard work pays off and there’s the potential to achieve the following benefits;

  • Building trust and credibility for your brand

  • Increasing engagement, traffic and conversions

  • Affordable and cost-effective way to generate traffic

  • Quantifiable digital marketing effort

  • Opportunity to rank for localised keywords, such as “best Chinese restaurant in Shoreditch”

Keep in mind that SEO is a long-term strategy and doesn’t offer instant results. However, the effort involved with conducting keyword research, backlinking, practising technical SEO and prioritising mobile-friendliness should pay off in the long run.

Grow Your Business Through Digital Marketing –  Email Marketing

Email marketing uses email to send a commercial message to a captivated audience. These messages can involve advertisements, requests for business, soliciting sales and more.

As one of the earliest methods of digital marketing, email marketing continues to be one of the most effective. Research predicts that 333.2 billion emails will be sent and received each day in 2022. With so many active email users, it’s the perfect opportunity to connect with an engaged audience.

There are many benefits to investing in email marketing, such as;

  • Cost-effective method of direct communication

  • Increasing brand awareness and credibility

  • Connecting with your target audience

  • Educating current clients on business updates and deals

  • Expanding your network and reaching a wider audience

If you’re new to email marketing, you need to begin by building an email list and decide what types of emails you want to send. Just make sure that you follow all legal requirements of the GDPR!

Grow Your Business Through Digital Marketing

If you’re feeling overwhelmed or wondering where to begin, then we’ve got you covered. At Drop, our dedicated team of business growth consultants are here to help you make the most of digital marketing opportunities.

Digital marketing for startups has never been easier!


Want free advice from a Growth Consultant who will spend time running through aspects of your business and its growth challenges? Learn more here