Starting a business can be an exciting and rewarding endeavor, but it can also be filled with uncertainty and roadblocks. Many aspiring entrepreneurs turn to traditional “how-to” guides and “20-step processes” to map out their path to success. However, these guides often oversimplify the complexities of starting a business and can lead to disappointment and failure.

Here, we’ll take a realistic approach and examine why following a traditional “copy and paste” model to start a business might be risky. Instead, we’ll provide a more realistic and holistic approach to building your business.

  • Don’t blindly follow a formulaic approach. Every business is unique, and what works for one company may not work for another. A one-size-fits-all approach to starting a business is unlikely to be successful.

  • Consider the value of a business plan if you’re thinking to start a business. It’s crucial to have when raising funds, however, many guides will tell you that a detailed business plan is a must-have before starting a business. A business plan is often a static document that doesn’t accurately reflect the reality of running a business. In the early stages of building your business, it might be a good start to focus on validating your idea and creating a minimum viable product (MVP) instead if your financial situation allows it.

  • KNOW YOUR CUSTOMER. It’s important to know who you are going to sell to before you start your business. This will help you with targeting your marketing efforts to the right audience and limit wasting your budget on talking to the wrong people.

  • Don’t obsess over market research. While it’s important to understand your market and competition, don’t get caught up in endless data collection and analysis. Instead, focus on talking to potential customers and gathering real feedback on your actual MVP.

  • Think about getting a partner onboard. Building a business is a team sport, rarely a solo endeavor. Surround yourself with a diverse group of people who bring different skills and perspectives to the table.

  • Don’t be afraid to pivot. Pivoting, or changing direction, is a natural part of the startup process. Don’t be too attached to your original idea and be open to changing course when necessary.

  • Don’t neglect your own well-being. Starting a business can be incredibly stressful and time-consuming. Make sure to take care of your physical and mental health, and don’t burn out.

  • Don’t ignore the importance of customers. Without customers, there is no business. Make sure you are constantly gathering feedback and iterating based on customer needs.

  • Don’t neglect the importance of cash flow. Building a business that is not generating cash flow is not a business. Keep a close eye on your cash flow and make sure your business is sustainable.

  • Don’t forget to have fun. Starting a business can be a rollercoaster ride with ups and downs. Don’t forget to enjoy the journey, and be ready for the challenges ahead.

It is also important to remember that not every business needs to raise funding right away. Bootstrapping, or self-funding, can be a great way to start a business with minimal risk. By using your own personal savings or a small business loan, you can start your business without giving up equity or control. This can be especially beneficial for businesses with low startup costs.

Additionally, it’s important to have a solid understanding of your financials. This includes creating a budget, understanding cash flow, and keeping track of expenses. A good bookkeeping system and regular financial reporting will be an essential tool to keep your business on track and in control.

Furthermore, don’t underestimate the importance of networking. You never know where your next business opportunity or key connection will come from. Attend industry events, join business groups and engage with other entrepreneurs and experts in your field. Building relationships and establishing a strong network can open doors that you never thought possible.


Lastly, it’s essential to be patient and stay committed to your goals. Building a successful business takes time and effort, so don’t get discouraged if you don’t see immediate results. Stay focused on your long-term objectives, and don’t give up too soon.

Starting a brand new business can be a challenging and rewarding journey. By understanding the importance of validation, MVP, team building, and customer focus, you can increase your chances of success. Remember that building a business is a long-term commitment, stay focused, don’t be afraid to pivot and stay committed to your goals. And don’t forget to have fun! Our team at Drop Studio is here to help you along the way, providing funding options and support to make your business a success.



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