Aardvark Crowdfunding Case Study
We love teaming up with businesses whose mission is to create a sustainable planet. We had the pleasure to work with Aardvark, a UK based company, who have set their foot in the pet food market intending to make pet ownership sustainable. They approached us to shape up their campaign to raise capital for manufacturing their first batch of pet food. As a result, the Aardvark crowdcube crowdfunding campaign raised a whopping £300,000 – 600% more than their initial target of £50,000! Here’s how Drop Studio helped Aardvark gain crowdfunding success on Crowdcube.
Aardvark – The Brand
There are an estimated 500 million pet cats and dogs who consume 20% of the world’s meat every year. That’s 1/4 of the environmental damage which associates directly to the meat industry. As a result, to find sustainable dietary options for pets that had a smaller environmental footprint, Hugo Walters set on a mission to create Aardvark.
Aardvark has created pet food, which consists of protein derived from insects rather than animal meat. Their sustainable range of dry kibbles for dogs and cats is for pets to digest. It also fulfills their dietary and nutritional requirements. Along with their partnership with VC backed insect farm NextProtein, Aardvark aims to tap into the UK pet food market forecasted to grow to £2.9 billion in 2020.
Aardvark Crowdfunding – How Drop Studio supported them
The creative team at Drop Studio understood that there was a need to communicate the environmental impacts caused by the pet food industry. Subsequently, it was also important to address this problem by positioning Aardvark as a brand that is poised to make pet ownership sustainable. We created an illustrative video that highlighted environmental concern, increased pet ownership, and the premiumisation of Aardvark. In addition, we also created social assets for the brand.
Aardvark also enrolled in the Fundraising Accelerator Program. This in turn provided them with the tools to execute a successful crowdfunding campaign Crowdcube. Besides this, they also received our Investor Research, helping them to find potential investors.
Aardvark Crowdfunding – Their journey on Crowdcube
Aardvark hit its crowdfunding target of £50,000 within a few days of launch, raising a whopping £300,302. With 902 investors onboard, Aardvark was overfunding by 600% towards the end of their campaign.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.