Active Needle Crowdfunding - How Drop Supported Them
We had the opportunity to work with Active Needle on their crowdfunding video. Aiming to explain their high-tech product as simply as possible, we demonstrated how the product works through a series of animations.
Active Needle - Their journey on Crowdcube
With an initial target of £250,000, Active Needle faced the second day of their Crowdcube round with almost £58,000 already raised. However, after successfully securing a £100k grant, sponsored by blue chip pharma companies GSK and Astrazeneca, the brand revised its funding target, reducing it to £150,000. With a steady progress, Active Needle reached their target 4 days before the end of their funding round, closing the campaign at 137% overfunded.