Ailuna Crowdfunding Case Study

To address the global problem of climate change and environmental degradation, now is the time for people and organizations to adopt a sustainable model. Here is where Ailuna comes in, a sustainability training app which makes it fun to develop habits that are good for people and the planet. In order to reach a global audience and boost their sales and marketing efforts, Ailuna decided to crowdfund with Drop Studio as their consultants. We were actively involved in creating their crowdfunding video and allied content. Towards the end of their campaign, Ailuna’s Crowdcube campaign overfunded by 103%. Here’s their success story. 

Ailuna – The Brand

Ailuna’s aim is to link more people to acts that positively impact the environment every day. The brand’s first offering is a training software, recognising that the first step to being more sustainable is to develop healthier habits.

Ailuna has funded £540,000, developed from a concept to a worldwide staff, built its own tools, and entered the consumer market in less than two years. The consumer version of their app was launched in January 2021 and is now in use in 50+ countries. Ailuna chose the crowdfunding route to facilitate expansion to a global audience and boost their sales and marketing efforts.

Ailuna – How Drop Studio supported them

Ailuna selected Drop Studio as their crowdfunding partner to support them with their campaign on Crowdcube. After meeting the team in person, the creatives at Drop Studio understood their mission and knew how to get them to their fundraising goal via a narrative film. We created a video that portrayed Ailuna’s mission of helping people and organisations become more sustainable, which you can watch below. 

In addition to the crowdfunding video, Ailuna also enrolled in Drop Studio’s Fundraising Accelerator Program, which provided the team with the tools to execute a successful crowdfunding campaign. Ailuna also received our Investor Research, which assisted them in finding potential investors.

Ailuna – Their journey on Crowdcube

Ailuna hit its crowdfunding target of £300,000 within a few days of launch, and raised £311,469. With 314 investors onboard, Ailuna was overfunding by 103% towards the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.