@pizza Crowdfunding Case Study
We love to work with startups who want to break away from the ordinary and offer unique solutions. We had the pleasure to work with such a brand who are steadfast in their mission to revolutionise the casual dining segment, predominantly the pizza industry. @pizza have created a unique system that produces delicious, hand-crafted pizzas that can be cooked in 90 seconds. They approached us to shape up their crowdfunding campaign to raise capital to create UK’s first semi-permanent ‘pizza drive-thru’ restaurants. As a result, the @pizza crowdcube crowdfunding campaign raised a whopping £1,244,670 – 151% more than their initial target of £820,000! Here’s how Drop Studio helped @pizza gain crowdfunding success on Crowdcube.
@pizza – The Brand
@pizza prides itself in creating delicious, hand-crafted pizzas that can be cooked in 90 seconds! With a highly scalable, high margin, low-cost business and operating model, the young brand has ranked No. 1 restaurant for pizza in Edinburgh and Birmingham, therefore confirming operational scalability.
The brand believes in creating great pizzas delivered by friendly people. Intending to develop future proof solutions post-lockdown, @pizza plans to use ‘semi-permanent’ restaurant units situated in high traffic density suburban car parks to drive growth. Back with the operational expertise of its founders, @pizza plans to tap into the UK pizza and Italian restaurant market, which is estimated worth £5.2bn.
@pizza Crowdfunding – How Drop Studio supported them
Having seen growth opportunities after their successful growth and critical acclaim, @pizza approached us to create a crowdfunding video to attract potential investors for their crowdfunding campaign. They enrolled for the Fundraising Accelerator course which includes Crowdfunding Video Production, Online course, Campaign Manager and Investor Research. After offering three treatment variations, we made the final video which encapsulates the essence of the brand along with its mission and its resilience through the COVID-19 pandemic. Watch the @pizza crowdfunding video below.
The Fundraising Accelerator Program provided @pizza the tools to execute a successful crowdfunding campaign Crowdcube.The Investor Research also helped them to find potential investors.
@pizza Crowdfunding – Their journey on Crowdcube
@pizza hit its crowdfunding target of £820,000 within a few days of launch. Towards the end of their campaign, the brand attracted 1471 investors on board, who helped them raise £1,244,670, thereby overfunding by 151%, more than their initial target.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.