Bazar Crowdfunding Case Study
People are becoming increasingly aware of the growing climate crises and are now focused on living a low-carbon lifestyle. We had the pleasure to partner with a brand that is continuously striving to make consumers more conscious of what they buy. Bazar is the UK’s first dedicated ethical marketplace and lifestyle app and we helped the brand with their crowdfunding campaign on Crowdcube. Post launch, the Bazar Crowdcube Crowdfunding campaign grew steadily and raised £208,368 from 360 investors. Here’s more on their crowdfunding journey powered by Drop Studio.
Bazar – The Brand
In a nutshell Bazar is an ethical marketplace and a community of buyers and sellers looking to make eco and sustainable lifestyle changes. The brand launched during the lockdown going live with 35 sellers and 650 products. Due to increased traction, the number of sellers and products doubled showing positive seller demand.
Bazar Crowdfunding – How Drop Studio supported them
Bazar partnered with us for their fundraising campaign on Crowdcube, and we helped them create their campaign video. They enrolled for the Fundraising Accelerator Course which includes Crowdfunding Video Production, Online course, Campaign Manager and Investor Research. We wanted to build a narrative around Bazar ‘s mission to bring together ethical & eco brands, artisans and preloved (perused) items to one marketplace. Our creative team created multiple treatments and towards the end tailor-made their crowdfunding campaign video for Crowdcube. Take a look at their crowdfunding campaign video below.
The Fundraising Accelerator Course alos provided Bazar with the tools to execute a successful crowdfunding campaign on Crowdcube, and the investor research helped them to find lead investors.
Bazar Crowdfunding – Their journey on Crowdcube
After the launch of their campaign on Crowdcube, Bazar smashed their initial £150,000 target. Towards the end of their 30-day crowdfunding campaign, 360 investors joined Bazar in their fundraising endeavor, collectively pledging £208,368 – thereby successfully overfunding by 138%.
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.