We would like to introduce you to our latest client – Callaly, a UK based femcare brand that deals with organic feminine hygiene products. Our team had an amazing time, creating their crowdfunding video to support their campaign on Crowdcube. As a result, the Callaly crowdcube crowdfunding campaign successfully smashed their crowdfunding target of £1,000,000 and have overfunded. Here’s their crowdfunding story.
Callaly – The Brand
Women’s frustrations with femcare products have led Callaly to create significant tampon innovations in 80+ years. Presenting, The Tampliner. This patented product combines an organic cotton tampon and a soft mini-liner for built-in leak protection. The Tampliner is unique because it’s easy to use and comes without a hard-plastic applicator. Moreover, Callaly products are provided via subscription, with on-time doorstep delivery.
After receiving several accolades from the industry, The Independent has labeled Callaly as a brand that is “revolutionising the multi-billion pound feminine care industry”. In addition, Cosmo has called the brand a “game-changer”.
Callaly Crowdfunding – How Drop Studio supported them
After meeting the team at Callaly, we understood that the brand wanted to transform the femcare industry with an innovative product like the Tampliner. Callaly chose Drop Studio to create their crowdfunding campaign video for Crowdcube. From concept to implementation, our creative team was instrumental in communicating the brand’s vision, mission, and goals. As a result, we were engaged in creating three original film ideas, and from scriptwriting to production, we created an outstanding video that embodied their vision. Watch their crowdfunding campaign video below.
In addition to the crowdfunding video, Callaly enrolled in the Fundraising Accelerator program and received our Investor Research. The online course provided the brand with the tools to execute a successful crowdfunding campaign, and the investor research helped them to find lead investors.
Callaly Crowdfunding – Their journey on Crowdcube
Callaly’s crowdfunding campaign on Crowdcube was a complete success! The UK based brand hit its crowdfunding target of £1,000,000 within a few days of launch and was successfully overfunding. The brand ended its campaign with the support of 1,165 backers who pledged a total of £1,704,460.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.