Catipilla Crowdfunding Case Study

Catipilla designs, manufactures and retails an innovative range of wall-mounted products that enrich the lives of cats. To scale-up sales, distribution, manufacturing and export capability, Catipilla decided to raise capital via crowdfunding. They chose Crowdcube as their crowdfunding platform and came to us as consultants for their campaign. As a result, Catipilla’s campaign on Crowdcube raised £185,782 – 185% more than their initial target of £100,000! Here’s how Drop Studio helped Catipilla gain crowdfunding success on Crowdcube.

Catipilla  – The Brand

Catipilla manufactures a range of wall-mounted climbers, stretchers, resting points and accessories suitable for cats. What started as a DIY project for Andy, their founder, turned out to be a fully scalable business with tremendous growth opportunity. Indeed, Catipilla have sold 2,000+ units in 16 countries in their first 3 years. The wall-mounted devices help cat owners to make great use of space, whether that be indoors or outdoors. The products also help cats perform instinctive natural behaviors, thereby keeping them healthy and fit. 

The global pandemic turned things around for Catipilla, but in a positive way, as the business witnessed a 5.36x increase in orders during lockdown in 2020 (compared to Q2 & Q3 2019). With returning customers, exceptional 5-star reviews and zero returns to date, Catipilla wanted to raise funds via crowdfunding to scale-up sales, distribution, manufacturing and export capability.

Catipilla Crowdfunding – How Drop Studio supported them

Catipilla partnered with us for their fundraising campaign on Crowdcube, and we helped them create their campaign video. They enrolled in our Fundraising Accelerator which includes crowdfunding video production, our online crowdfunding course, a campaign manager and our investor research. Our creative team took up the challenge of shooting the video with Lola and Willow (the cats), Nala and Blue (the dogs) and of course, the goats. The final result was a well crafted video that encapsulated the ethos of the brand and its vision for the future. Take a look at their crowdfunding campaign video below.

Apart from the crowdfunding video production, our team of experts also helped the brand to optimise their fundraising campaign on Crowdcube. Catipilla enrolled in the Fundraising Accelerator Program, which includes our online course and campaign manager to help guide the campaign, and our investor research, which helped them get in touch with interested investors and grow their network.

Catipilla Crowdfunding – Their journey on Crowdcube

Within a short time after the launch of their campaign on Crowdcube, Catipilla smashed their initial £100,000 target. Towards the end of their 30-day crowdfunding campaign, 275 investors joined Catipilla in their fundraising endeavor, collectively pledging £185,782 – thereby successfully overfunding by 185%.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.