Cloud 9 Crowdcube Crowdfunding Campaign

Cloud 9, an exciting gaming and entertainment brand, offering active indoor leisure experiences, approached Drop Studio to create their crowdfunding campaign video. The meticulous planning and preparation involved in crafting their campaign, ensured it was a roaring success. As a result, the Cloud 9 Crowdcube crowdfunding campaign raised a staggering amount of £515,156 and was overfunded by 103%.

Cloud 9 – The Brand

Operations wise, Cloud 9 had already tasted success ever since its early years of inception. Their part-time pop-up concept launched in November 2017, in Watford, started gaining steady momentum with promising footfalls. By year 3 prior to lockdown, the business experienced over 75% of positive customer responses.

Cloud 9 aims to position themselves as a leisure center not only for kids but adults too. In addition, to overcome the hurdles of a pop-up setup, like lack of on-site marketing, in-house catering services, and bigger floor space, the brand decided to take the crowdfunding route to fund its 1st permanent Cloud 9 venue. 

Cloud 9 Crowdfunding – How Drop Studio supported them

It was evident that a young brand like Cloud 9 would benefit from crowdfunding. Having chosen Drop Studio as their consultants, we tailor-made their crowdfunding campaign video for Crowdcube. We ensured the campaign video encapsulated all the aspects of the brand, right from its history to its goals and vision to create UK’s most popular, fun, and active leisure destination for all ages. 

In addition to the crowdfunding video, Cloud 9 enrolled in the Fundraising Accelerator program and received our Investor Research. The online course provided the brand with the tools to execute a successful crowdfunding campaign. The investor research also helped them to find lead investors. 

Cloud 9 Crowdfunding – Their journey on Crowdcube

Within a short time after the launch of their campaign on Crowdcube, Cloud 9 smashed their initial £500,000 target. Towards the end of their 30-day crowdfunding campaign, 263 investors joined Cloud 9 in their fundraising endeavor, collectively pledging £515,156 – thereby successfully overfunding by 103%.

Cloud 9 UK successfully overfunds on Crowdcube

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.