Cook My Grub Crowdfunding Case Study

Home-cooked food made from people who love to cook. The team at Cook My Grub have created a platform which offers fresh and authentic home-cooked food of exceptional quality. We had a wonderful time creating their crowdfunding video and providing them with the tools they needed to support their campaign on Crowdcube. With our help, the Cook My Grub crowdfunding campaign successfully surpassed their crowdfunding target of £300,000 overfunding by 250% to £750,787. Here’s their crowdfunding success story. 

Cook My Grub – The Brand

The founders behind Cook My Grub started the online food delivery marketplace that aims to provide healthy & sustainable alternatives for people unable to cook wholesome meals at home. Based on the food choice and preference, users are presented with a wide selection of cuisines to choose from. 

Meals are prepared by home chefs, who have their own “virtual restaurant” thus giving them the flexibility to decide when, what & how much to cook.

Cook My Grub Crowdfunding – How Drop Studio supported them

With product launches planned across London, Reading, Swindon & the Home Counties, Cook My Grub decided to Crowdfund their growth and expansion plans. They teamed up with us for their crowdfunding project. Our previous experience in supporting the campaigns of other online food delivery marketplaces like Feedr gave us confidence in delivering for Cook My Grub. We created three film treatments for the brand to choose from, and then went on to write the script for the video, plan, film and edit, before the final video was delivered. Take a look at their crowdfunding campaign video below. 

As part of our Fundraising Accelerator Program, Cook My Grub were provided with tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through the Fundraising Accelerator Program, they received our Investor Research, which helped them to grow their network of potential investors in their sector.

Cook My Grub Crowdfunding – Their journey on Crowdcube

Cook My Grub hit their crowdfunding target of £300,000 within a few days of launch and raised an impressive £750,787. With 343 investors onboard, Cook My Grub had overfunded by 250% as they reached the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.