Football Fan Crowdfunding Case Study
Football is a global phenomenon with 4+ billion followers globally. An ardent football fan keeps up to date with every aspect relating to the game, whether it be transfer updates, season news, injury updates and more. Catching up with all such aspects is a tough task as it involves gathering information from various sources both online and offline like newspapers, television, social media and blogs. The founders behind “Football Fan” identified this problem and have created an app that collates all data relating to football on a single unified platform. The brand approached Drop Studio for support with their crowdfunding campaign on Crowdcube. The planning and preparation we put into crafting their campaign ensured it was a roaring success. As a result, Football Fan raised £309,375 on Crowdcube, overfundeding by 309%. Here is their crowdfunding success story.
Football Fan – The Brand
For a football enthusiast it’s difficult to keep up with news and updates about a particular league or the club they follow. Almost all clubs and global leagues have dedicated apps, but they are restricted only to their own domain. Enter Football Fan. Apart from offering live score updates, news and social sharing, the app has developed a community for all fans to come together. With deep integration and AI learning, Football Fan provides enhanced user personalisation by providing tailored content, increasing fan engagement as a result.
Football Fan follows a “By the fans for the fans ethos” and since their product launch in June, they boast of a 22K+ download count & 1.5M+ interactions on the app.
Football Fan Crowdfunding – How Drop Studio supported them
Football Fan decided to go with crowdfunding to fuel their growth. They chose Drop Studio as their crowdfunding campaign partner to support them with their raise on Crowdcube.
After meeting the team in person, Drop Studio understood the mission and vision of Football Fan. There was a need to create a narrative around the film. As a result, we created a video that highlights the app’s user-friendly interface and benefits, through a series of impactful animated typography to highlight the message and exciting video clips. Take a look at their crowdfunding video below.
Along with crowdfunding video production, our team of experts also helped the brand to optimise their fundraising campaign on Crowdcube. Football Fan enrolled in our Fundraising Accelerator Program, which offered them support through our campaign manage, online course and investor research – which helped them to find lead investors thereby growing their network.
Football Fan Crowdfunding – Their journey on Crowdcube
Football Fan’s crowdfunding campaign was a roaring success! Post-launch, Football Fan smashed their initial £100,000 target and raised £309,375, overfunding by 309%
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.