As we recount our past success stories, one that calls for our attention is The Funky Iron crowdfunding campaign. Their campaign succeeded throughout their live round on Seedrs in 2017. As a result, topping their initial target of £100,000 with 37%.
Funky Iron crowdfunding - The brand
The Funky Iron is a British company, who focused on designing an electric steam iron which is practical and attractive to their customers. In addition, they also focussed on being committed to the environment, using recyclable packaging materials. Funky Iron designed a stylish and highly functional steam iron. The device has a 450ml water tank capacity, giving 50 grams per minute of continuous steam, a self-clean option and a auto-off feature. The product is aimed at those who enjoy uniquely designed and eye-catching household appliances.
Funky Iron crowdfunding - How Drop Studio supported them
In 2017, The Funky Iron chose Seedrs as their preferred crowdfunding platform to raise funds. They were fundraising to aid the development of their product and its online distribution.
Funky Iron approached us for video production. As a result we responded by producing an outstanding video that displayed the product's functionality, components, and its distinctive style to grab investors' attention.
Funky Iron crowdfunding - Their journey on Seedrs
The Funky Iron Company crowdfunding campaign went live on 1st of February 2017. They had pre-raised £39,548 from their private investment round. The Funky Iron Company then had a really good campaign which reached its target by day 40 of 60 and went on to overfund to 138%.
How Drop Studio can help you
- Immediate feedback on whether your business is suitable for crowdfunding
- Access to Drop Studio's Crowdfunding Accelerator Service – available for Crowdcube approved campaigns only
- Crowdfunding strategy and planning
- Marketing strategy and marketing content – social media posts, ads, emails
- Management of social media profiles, ads and email marketing
- Crowdfunding video production – treatment & script writing, filming, editing with animation, promotional content
- Ongoing crowdfunding support throughout the whole campaign
How Drop can support you
Crowdfunding Video Production
Video is undoubtedly a powerful medium to communicate your ideas, products or services. We assist businesses by creating outstanding videos. This includes writing creative film ideas and scripts to filming and editing with animation and 3D graphics. In addition, we also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
Need all the tools to run a successful fundraising campaign? Then you should try our Fundraising Accelerator. The Online course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as know how to raise funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.
To help you scale up your business, we offer a bespoke email Lead Generation service and Ad Performance Management. Contact us to know more.