While reviewing all our crowdfunding success stories, Gartenzwerg crowdfunding campaign comes to mind. During their first funding round in November 2017, they raised £117,352 on Seedrs, surpassing their initial £50,000 two fold. In August 2018, Gartenzwerg reached back out to the crowd, raising $47,650 on Indiegogo - 102% funded. In 2018, they headed over to Seedrs for their third crowdfunding round and smashed their funding goal.
Gartenzwerg - The brand
Gartenzwerg is a tech company who have created personal smart gardens. They have done this by pairing IoT technology with a natural design. As a result, presenting immersive gardening experience to the user. The smart garden is a fully automated system with which you can grow small fruits, vegetables and herbs year-round, right from home.
The indoor gardens are fully automated and have amazing designs. They measure and control everything required for the plants to be healthy and stable.
Gartenzwerg have had two successful crowdfunding rounds and had launched a third one. This gave customers the opportunity to become a shareholder in their fast growing business.
How Drop Studio supported Gartenzwerg's Crowdfunding Campaign
Gartenzwerg approached us during the preparations for their first funding round. We supported them with video production services for their campaign on Seedrs.
For their second funding round, they chose Indiegogo as their crowdfunding platform. Gartenzwerg and Drop were in constant communication during the concept creation, script writing and planning of the video for both rounds. As a result, we learned a lot about their brand. Their input helped us sharpen the details and showcase the concept of smart gardens. We understood, the functionality and the advantages of having a smart garden in the comfort of one’s home. As a result, the video we created highlighted the benefits potential investors receive and Gartenzwerg’s future plans as a growing business.
Journey on Seedrs and Indiegogo
The progress of the Gartenzwerg crowdfunding campaign on Seedrs was consistent and steady across the initial 30 days. By 36 days, Gartenzwerg had reached their initial target. However, by 26th January 2018, the campaign had reached overfunding status. Their first round closed with £119,952 funding, 262 backers on board and with 5.88% of the brand’s equity being offered.
For their second crowdfunding round, Gartenzwerg chose Indiegogo. They finished the campaign with $47,650 total funds raised, as a result, making them 102% funded.