GivePenny Crowdfunding Case Study
In recent times, charities are facing a common problem when it comes to raising funds for their respective initiatives. GivePenny has created a unique platform which aims to more efficiently connect the world’s most popular apps with charity fundraising challenges, making it easier for good causes to raise more money. We had the pleasure to partner with GivePenny and help them create their fundraising campaign on Crowdcube. The crowdfunding campaign crafted by Drop Studio helped GivePenny hit and then exceed their crowdfunding target, overfunding by 118%. Here’s how Drop Studio helped GivePenny achieve a successful crowdfund on Crowdcube.
GivePenny – The Brand
GivePenny is a connected digital toolkit for creating effective charity fundraising events. Their customers include the world’s largest research charity, Cancer Research UK. The platform integrates with some of the world’s most popular apps like Twitch, YouTube, Spotify and more, thereby creating a fully integrated fundraising experience.
GivePenny Crowdfunding – How Drop Studio supported them
The creative team at Drop Studio had the experience of creating a successful crowdfunding campaign for Givt, a cashless donations based platform. Considering this, our team left no stone unturned in creating a successful crowdfunding campaign for GivePenny.
As a part of our Fundraising Acclerator, GivePenny was given our full support in producing their crowdfunding video. Our creative team understood that there was a need to create a narrative around the film. After sharing the initial film treatments, the final video encapsulated the story of the brand and how the brand wants to position itself as a fully scalable and secure platform.
Alongside the video, the Fundraising Accelerator Program also offered GivePenny our Investor Research, which helped them to grow their network of potential investors in their sector. They also received guidance from our online course and campaign manager alongside our creative support, which helped GivePenny execute a successful crowdfunding campaign on Crowdcube.
GivePenny Crowdfunding – Their journey on Crowdcube
GivePenny hit its crowdfunding target of £100,000 within a few days of launch, and have raised £118,228. With 207 investors onboard, GivePenny was overfunded by 118% towards the end of their campaign.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.