Glowstone Crowdfunding - The Brand
Glowstone is a tech brand with a mission to improve people’s everyday experience by creating smart technology that promises to make life better for everyone. Their latest product – the Glowstone Flashlight, is a patented “military grade” flashlight in a compact form, which can easily fit in a pocket (just 2” wide and 0.5” thick). Armed with 900 lumens and a virtually indestructible cover, the Glowstone flashlight is suitable for everything – from DIY jobs, through outdoor experiences, to adventures like scuba diving.
Glowstone Crowdfunding - How Drop Supported Them
We were approached by Glowstone to create the video and supporting assets (social video, images, gifs) for the Kickstarter campaign they were already planning. Aiming to create a fast-paced video that highlights all of the products’ innovative features, our film team broke the shooting schedule down into several small scenes. This created an intense day but the outcome was definitely worth the efforts. Drop worked closely with Glowstone to ensure that every small bit of the video presents the product in harmony with the client’s vision.
Glowstone - Their journey on Kickstarter
After successfully conquering Kickstarter back in 2016 with their unique heated smart mug, the brand launched their second crowdfunding campaign in 2018. Moreover, the latest round was definitely quite an achievement for the British company as they managed to raise half of their target on day 1 and to get successfully funded on day 3. With a steady progress and a peak at day 24, the brand finally closed the Kickstarter round with £66,771 raised.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.