Glowstone crowdfunding kickstarter

Glowstone Crowdfunding - The Brand

Glowstone is a tech brand with a mission to improve people’s everyday experience by creating smart technology that promises to make life better for everyone. Their latest product – the Glowstone Flashlight, is a patented “military grade” flashlight in a compact form, which can easily fit in a pocket (just 2” wide and 0.5” thick). Armed with 900 lumens and a virtually indestructible cover, the Glowstone flashlight is suitable for everything – from DIY jobs, through outdoor experiences, to adventures like scuba diving.

Glowstone Crowdfunding - How Drop Supported Them

We were approached by Glowstone to create the video and supporting assets (social video, images, gifs) for the Kickstarter campaign they were already planning. Aiming to create a fast-paced video that highlights all of the products’ innovative features, our film team broke the shooting schedule down into several small scenes. This created an intense day but the outcome was definitely worth the efforts. Drop worked closely with Glowstone to ensure that every small bit of the video presents the product in harmony with the client’s vision.

Glowstone - Their journey on Kickstarter

After successfully conquering Kickstarter back in 2016 with their unique heated smart mug, the brand launched their second crowdfunding campaign in 2018. Moreover, the latest round was definitely quite an achievement for the British company as they managed to raise half of their target on day 1 and to get successfully funded on day 3. With a steady progress and a peak at day 24, the brand finally closed the Kickstarter round with £66,771 raised.

Glowstone Kickstarter


How Drop Studio can support you

  • Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create outstanding videos to assist ambitious businesses in effectively communicating their ideas, products or services. We also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
  • Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign. The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as raising funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.