gowithYamo Crowdfunding Case Study
We would like to introduce you to our latest client – gowithYamo, a UK-based art platform which aims to make art more accessible to a wider audience. Our team had an amazing time creating their crowdfunding video and providing them with the tools they needed to support their campaign on Seedrs. With our help, the gowithYamo crowdfunding campaign successfully surpassed their crowdfunding target of £150,007, overfunding by 107% to £161,105. Here’s their crowdfunding success story.
gowithYamo – The Brand
Last year, major art institutions received 49.8 million visitors, generating £289 million in revenue. As a result, small galleries often tend to get overshadowed by a small number of these major institutions. gowithYamo came out with a solution to help small galleries increase their exposure and footfall. Their innovative gowithYamo app was introduced in 2018 with an aim to consolidate all exhibitions under a single unified platform, thereby making art more accessible to a wider audience.
gowithYamo have collaborated with Roy’s Art Fair, The Other Art Fair, Moniker Art Fair and The Affordable Art, to name a few. They’ve also landed partnerships with London Art Fair and Mayfair Art Weekend. With their impressive traction and innovative solution, the gowithYamo app has clocked 65k downloads and is still growing.
gowithYamo Crowdfunding – How Drop Studio supported them
Our creative team understood gowithYamo’s mission to help small art exhibitors gain exposure and increase footfall. The brand chose Drop Studio as their consultants to create their crowdfunding campaign video for Seedrs. From concept to implementation, our creative team created a visual communication of the brand’s vision, mission, and goals. As a result, we were engaged in creating three original film ideas. As a result, from scriptwriting to production, we created an outstanding video that embodied their vision. Watch their crowdfunding campaign video below.
As part of our Fundraising Accelerator Program, gowithYamo were provided with further tools alongside our creative support to help them execute a successful crowdfunding campaign on Seedrs. For example, through our program they received our Investor Research, which helped them to grow their network of potential investors in their sector.
gowithYamo Crowdfunding – Their journey on Seedrs
gowithYamo ’s crowdfunding campaign on Seedrs was a complete success! The UK based brand hit its crowdfunding target of £150,007 within a few days of launch and was successfully overfunding. The brand ended its campaign with the support of 53 investors who pledged a total of £161,105.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.