Healingclouds Crowdfunding Case Study

‘Make mental health a priority instead of luxury’ – this is the motto of Asim Amin, the founder of Healingclouds. With this motto in mind, Healingclouds was created as a platform for mental well-being. Our team had an amazing time creating their crowdfunding video and providing them with the tools they needed to support their campaign on Crowdcube. With our help, the Healingclouds crowdfunding campaign successfully surpassed their crowdfunding target of £100,000 overfunding by 166% to £166,434. Here’s their crowdfunding success story. 

Healingclouds – The Brand

Mental health can be affected due to many factors. To add to this, the COVID-19 pandemic is also one of the factors affecting the mental health of many people all over the world. Healingclouds was started in 2017 with a mission to make mental health a priority and now it is one of the UK’s best online platforms for mental wellbeing. The company recorded a rise of 850% in sessions and 380% in clients from February to October in 2020.

Healingclouds provides online therapy, courses and guided meditations and connects clients with 150+ certified and accredited therapists globally. Healingclouds aims to bridge the gap between demand and supply in mental healthcare with its one-stop solution to aid mental well-being.

Healingclouds Crowdfunding – How Drop Studio supported them

The behavioral and mental health market is expected to hit $240 billion by 2026. In order to not miss out on this market opportunity, Healingclouds understood that it needed to scale and had chosen crowdfunding as a route to raise capital. Our goal was to highlight the unique aspects of Healingclouds and their reason for crowdfunding. We created three film treatments to choose from, and then went on to write the script for the video, plan, film and edit, before the final video was delivered. In the end, we believe that Healingclouds’ final video effectively communicated the entire narrative of the brand. Take a look at their crowdfunding campaign video below. 

As part of our Fundraising Accelerator Program, Healingclouds were provided with further tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through the Fundraising Accelerator Program, they received our Investor Research, which helped them to grow their network of potential investors in their sector. They also made use of our online crowdfunding course and our campaign manager, which helped guide them through their campaign. 

Healingclouds Crowdfunding – Their journey on Crowdcube

Healingclouds hit their crowdfunding target of £100,000 within a few days of launch and raised an impressive £166,434. With 316 investors onboard, Healingclouds had overfunded by 166% as they reached the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.