Lister’s Brewery Crowdfunding Case Study
Drop Studio had the great opportunity to work with Lister’s Brewery, a young brewery set up by a father, son and daughter team that each bring their unique expertise to the business. Since its inception, Lister’s have sold over half a million pounds worth of beer. To focus on the growing beer market, Lister’s chose the crowdfunding route and approached us for campaign support on Crowdcube and also to create their crowdfunding campaign video. As a result, Lister’s Brewery crowdfunding campaign on Crowdcube closed at 131% funded, exceeding its initial target of £75,000. Here’s their crowdfunding success story.
Lister’s Brewery – The Brand
After sipping a home-brewed beer, Alan Waite knew that his son had something special going on with regards to his brewing skills. One thing led to another, Lister’s Brewery was born. Their journey began in 2014 in the heart of Berkshire countryside, and the brewery has been supplying top quality beers ever since.
Lister’s believe that they have created great tasting beer, which is unique to their brand. With dedicated marketing, sales and unique in-house developed delivery mechanisms, the brand aims to tap in the craft beer market, estimated to be about 3.2% of the global market.
Lister’s Brewery Crowdfunding – How Drop Studio supported them
Lister’s Brewery partnered with us for their crowdfunding campaign on Crowdcube, and we helped them create their campaign video. Our goal was to highlight the exciting and unique aspects of the Brewery and the reason for crowdfunding. We created three film treatments to choose from, and towards the end, the final video was a masterpiece which communicated the entire narrative of the brand. Take a look at their crowdfunding campaign video below.
Drop Studio also created bespoke content for digital marketing as well as social media. This content was used throughout the campaign. In addition to this, Lister’s also enrolled for the crowdfunding course. They mastered how to plan and launch a successful crowdfunding campaign as well as raise funds from Angel investors.
Lister’s Brewery Crowdfunding – Their journey on Crowdcube
Lister’s crowdfunding campaign on Crowdcube made decent progress. They closed their round with £98,850 raised, exceeding their initial target by 131% and welcoming 425 investors on-board.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.