Lounges.tv Crowdfunding Case Study
We had the pleasure of working with Lounges.tv, a creator-centric live streaming platform, that disrupts traditional streaming services.The platform is not only a new streaming experience, but is also designed to pay creators in 24hrs. The creative team at Drop Studio had a wonderful time creating their crowdfunding video and providing them with the tools they needed to support their campaign on Crowdcube. With our help, the Lounges.tv crowdfunding campaign successfully surpassed their £950,000 target and overfunded by 125% to £1,193,928. Here’s their crowdfunding success story.
Lounges.tv – The Brand
The live streaming market is growing by 28% each year, and is projected to be worth $247bn by 2027. Streaming services give the viewer full control of where and when they consume content, the popularity of which has grown since the global pandemic and has seen a subsequent shift from TV to OTT streaming services.
Lounges.tv is on a mission to become a leader in high quality, user-generated, paid-for content within the live streaming space. The platform is designed for anyone with a skill and/or talent they’d like to show to the world, and this streaming service equips all content creators to connect with paying audiences looking for good quality entertainment and those on the lookout for something new to learn. Backed by a number of Angel Investors including a well-experienced advisory board, it is clear that Lounges.tv will shape the future of entertainment.
Lounges.tv – How Drop Studio supported them
Drop set out to highlight the unique aspects of Lounges.tv via a film. We presented the team with three film treatments to choose from and went on to write the script for their desired video. Following dedicated planning, filming and editing, Lounges.tv’s final video effectively communicated the entire narrative of the brand and their reasons for crowdfunding. Take a look at their campaign video below.
As part of our Fundraising Accelerator Program, Lounges.tv were provided with tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through our Fundraising Accelerator Program, they received our Investor Research course, which helped them to grow their network of potential investors in their sector. They also made use of our online crowdfunding course and were provided with a dedicated campaign manager, who guided them throughout this crowdfunding journey.
Lounges.tv – Their journey on Crowdcube
Lounges.tv hit their crowdfunding target of £950,000 within a few days of launch and raised an impressive £1,193,928. With 728 investors onboard, Lounges.tv overfunded by 125% as they reached the end of their campaign.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.