Lounges.tv Crowdfunding Case Study
We had the pleasure of working with Lounges.tv, a creator-centric live streaming platform, that disrupts traditional streaming services.The platform is not only a new streaming experience, but is also designed to pay creators in 24hrs. The creative team at Drop Studio had a wonderful time creating their crowdfunding video and providing them with the tools they needed to support their campaign on Crowdcube. With our help, the Lounges.tv crowdfunding campaign successfully surpassed their £950,000 target and overfunded by 125% to £1,193,928. Here’s their crowdfunding success story.
Lounges.tv – The Brand
The live streaming market is growing by 28% each year, and is projected to be worth $247bn by 2027. Streaming services give the viewer full control of where and when they consume content, the popularity of which has grown since the global pandemic and has seen a subsequent shift from TV to OTT streaming services.
Lounges.tv is on a mission to become a leader in high quality, user-generated, paid-for content within the live streaming space. The platform is designed for anyone with a skill and/or talent they’d like to show to the world, and this streaming service equips all content creators to connect with paying audiences looking for good quality entertainment and those on the lookout for something new to learn. Backed by a number of Angel Investors including a well-experienced advisory board, it is clear that Lounges.tv will shape the future of entertainment.
Lounges.tv – How Drop Studio supported them
Drop set out to highlight the unique aspects of Lounges.tv via a film. We presented the team with three film treatments to choose from and went on to write the script for their desired video. Following dedicated planning, filming and editing, Lounges.tv’s final video effectively communicated the entire narrative of the brand and their reasons for crowdfunding. Take a look at their campaign video below.
As part of our Fundraising Accelerator Program, Lounges.tv were provided with tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through our Fundraising Accelerator Program, they received our Investor Research course, which helped them to grow their network of potential investors in their sector. They also made use of our online crowdfunding course and were provided with a dedicated campaign manager, who guided them throughout this crowdfunding journey.
Lounges.tv – Their journey on Crowdcube
Lounges.tv hit their crowdfunding target of £950,000 within a few days of launch and raised an impressive £1,193,928. With 728 investors onboard, Lounges.tv overfunded by 125% as they reached the end of their campaign.