My VIP Card – Crowdfunding Case Study

My VIP Card has built an innovative app that aims to reward people when they shop locally. Having won several accolades including Entrepreneurial Spirit for the South East at the Great British Entrepreneur Awards, High Business Growth at the Successful Women Awards, Theo Paphitis SBS and Small Business Saturdays #smallbiz100, the company decided to crowdfund to commercialise & scale-up activities. They chose Drop Studio as their crowdfunding consultants and towards the end of their campaign, My VIP Card’s Crowdcube crowdfunding campaign hit their target by 119%. Here’s their success story.

My VIP Card – The Brand

The UK loyalty market has been growing since 2014 and is estimated to be about £193.6 million in 2020. My VIP Card was introduced in 2017 when founder Maddy Alexander-Grout, came up with a solution aimed at generating more customers for businesses and helping more people connect with their community.

My VIP Card is now the UK’s largest small business loyalty program with more than 4000 rewards, discounts and cashback offers. Since its launch, My VIP Card has had more than 2000 small businesses advertising with them and more than 4000 members.

My VIP Card Crowdfunding – How Drop Studio supported them

My VIP Card decided to go with crowdfunding to progress their customer acquisition efforts and thereby promote growth. They chose Drop Studio as their crowdfunding campaign partner to support them with their raise on Crowdcube.

After meeting the team in person, the creatives of Drop Studio understood the mission and vision of My VIP Card. There was a need to create a narrative around the film which demonstrated the importance of the raise. The team focused on creating a video which showcased the brand’s mission through the use of animations and video testimonials of businesses signed up with My VIP Card. Take a look at the video below.

In addition to the crowdfunding video, My VIP Card also signed up for the Fundraising Accelerator Program. The program provided the brand with the tools needed to execute a successful crowdfunding campaign. They also received our Investor Research, which assisted them in finding potential investors.

My VIP Card Crowdfunding – Their journey on Crowdcube

My VIP Card hit their crowdfunding target of £70,000 within a few days of launch, and managed to raise £83,629. With 323 investors onboard, My VIP Card was overfunding by 119% towards the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.