Nexus Digital Technology Crowdfunding Case Study
Today, health and wellbeing is more important to us than ever. We understand the importance of a healthy lifestyle and how it can change the way we feel about ourselves. Keeping this in mind, the founders of Nexus have created a platform that empowers users to take control of their health and wellbeing. We had a wonderful time creating their crowdfunding video and providing them with the tools they needed to support their raise on Crowdcube. With our help, Nexus Digital Technology’s crowdfunding campaign successfully surpassed their crowdfunding target of £150,000, overfunding by 186% to £280,360. Here’s their crowdfunding success story:
Nexus Digital Technology – The Brand
Having identified the rise in long-term health conditions like diabetes and cancer and their adverse effects on a person’s health and wellbeing, Nexus created a platform to address these issues and focus on illness prevention.
The prevention-based solution also helps users to take control of their health. This is mainly done by offering users health coaching, telemental health, products, and services to transform their lifestyle. The platform also offers tracking solutions with cross integration between various health and fitness apps and wearables.
Nexus Digital Technology Crowdfunding – How Drop Studio supported them
The team at Nexus Digital Technology understood that they would benefit heavily from raising investment via crowdfunding. Having chosen Drop Studio as their consultants, we tailor-made their crowdfunding campaign video for Crowdcube. Our previous experience in supporting the campaigns of other health and wellness brands like Vitl and ZoomDoc, gave us confidence in delivering for Nexus Digital Technology. We created three film treatments for the brand to choose from, and then went on to write the script for the video, plan, film and edit, before the final video was delivered. Take a look at their crowdfunding campaign video below:
As part of our Fundraising Accelerator Program, Nexus Digital Technology were provided with tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube.
Nexus Digital Technology Crowdfunding – Their journey on Crowdcube
Within a short time after the launch of their campaign on Crowdcube, Nexus Digital Technology smashed their initial £150,000 target. Towards the end of their 30-day crowdfunding campaign, 244 investors joined Nexus Digital Technology in their fundraising endeavor, collectively pledging £280,360 – thereby successfully overfunding by 186%.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.