NoshyCircle Crowdfunding Case Study
Drop Studio had the opportunity to work with NoshyCircle, a young brand slated to disrupt the fast food delivery sector with healthy home-cooked meal options. Geared with a core team of experienced individuals with expertise in different spheres such as Marketing, Technology, Strategy and Operations, NoshyCircle aims to become the lifestyle of the future. To focus on the growing fast food market, NoshyCircle chose the crowdfunding route and approached us for campaign support on Crowdcube and to help them create a crowdfunding campaign video. As a result, the NoshyCircle crowdfunding campaign on Crowdcube closed at 130% funded, exceeding its initial target of £70,000. Here’s their crowdfunding success story.
NoshyCircle – The Brand
The global takeaway food market is estimated to reach $120 billion by the year 2023, with the UK takeaway market already estimated to be valued at £8.5 billion. With the expansion of fast food chains and a variety of junk food options readily available, there are times when it becomes difficult for the consumer to order healthy options.
Here’s where NoshyCircle comes in with a unique product offering. The NoshyCircle app, allows users to order authentic, traditional home-cooked meals prepared by passionate cooks in their own neighbourhood. The NoshyCircle app is loaded with intuitive features about customers’ orders, including information on the meal’s ingredients and its nutritional qualities. Set to launch in Harrow this November, the brand aims to scale their presence to the rest of London by the end of 2021.
NoshyCircle Crowdfunding – How Drop Studio supported them
NoshyCircle partnered with us for their crowdfunding campaign on Crowdcube, and we helped them create their animated campaign video. Our goal was to highlight the unique aspects of the NoshyCircle app and their reason for crowdfunding. We created three film treatments to choose from, and the final animated video communicated the entire narrative of the brand. Take a look at their crowdfunding campaign video below.
Drop Studio also created bespoke content for digital marketing and social media, which was used throughout the campaign. NoshyCircle also enrolled in our crowdfunding course where they perfected how to plan and launch a successful campaign and mastered the art of raising funds from Angel Investors.
NoshyCircle Crowdfunding – Their journey on Crowdcube
NoshyCircle’s crowdfunding campaign on Crowdcube made great progress. They closed their crowdfunding round with £91,424 raised, exceeding their initial target by 130% and welcoming 144 investors on board.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.