PCL Health Crowdfunding Case Study
Remote healthcare has always been very valuable for patients, especially in poorer economies and remote locations. However, it took a global pandemic to truly realise the benefits of remote healthcare, when lockdowns and social distancing were in effect. This ‘new normal’ created due to COVID-19 made the team at PCL Health realise that the time had come for remote healthcare to be taken more seriously. As such, they decided to scale their existing platform (which was launched in 2018) to new heights. PCL Health chose to raise capital through crowdfunding on Crowdcube and partnered with us as their crowdfunding consultants. Here is their crowdfunding success story.
PCL Health The Brand
The founder of PCL Health started Poonya, a remote health-tracking platform, back in 2018 to remotely monitor her mother’s health and well-being. Since the launch, the platform has developed further and even includes the capability to bring hospital-level healthcare to a user’s mobile phone. Poonya uses health algorithms combined with sensors and proprietary apps to allow family members to proactively monitor the health of their loved ones, alongside carers and doctors, all remotely.
PCL Health completed 2 pilots with 65 people, received a letter of intent from a NHS Trust for a clinical trial and is also named as a supplier on Crown Commercial Services. The company also won the Innovative Start-up competition at Healthcare Unblocked in 2019. With such accolades under their belt, PCL Health now decided to take the crowdfunding route to raise funds which will be used for tech enhancement, running pilots and increasing working capital.
PCL Health Crowdfunding – How Drop Studio supported them
Remote healthcare is at a nascent stage and is a rapidly growing market. To raise funds via crowdfunding, PCL Health chose Drop Studio as their consultants. We had the pleasure to work with PCL Health to create their crowdfunding campaign on Crowdcube.
PCL Health enrolled in the Fundraising Accelerator program and received our Investor Research. The online course provided the brand with the tools to execute a successful crowdfunding campaign and reach its full potential. The investor research was also instrumental in their crowdfunding success as it helped them find lead investors and grow their network.
PCL Health Crowdfunding – Their journey on Crowdcube
The PCL Health Crowdcube crowdfunding campaign was a hit. After going live, the brand started to gather investor interest and by the end of their crowdfunding campaign, PCL Health smashed their crowdfunding target by 157%, raising a total of £394,680.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.