Picfair Crowdfunding - The Brand
Picfair is a photography company, helping ‘amateur’ photographers to license their images for businesses to use. The brand allows its growing community of photographers to sell their work at a price of their choice, taking an insignificant fee out of each deal.
Picfair Crowdfunding - How Drop Supported Them
Picfair was brought to us by our partner Crowdcube. What impressed our team about the brand was how every little detail on their platform was planned with the end customer at heart. With the crowdfunding video, we had a strong focus on animating the platform, emphasizing the factors that make Picfair unique. We also created supporting assets such as photos and shorter edits from the video to be used on their socials and emails. Working with Picfair gave us a valuable insight into how to scale and monetise a photography e-commerce platform in a highly competitive market.
Picfair - Their journey on Crowdcube
By the time Picfair launched their crowdfunding campaign to the wide public on the 30th of July 2018, they had already secured a big part of their goal through a private investment round, exclusive to their current shareholders. Keeping a steady progress during the next days and with a big jump on day five, they quickly surpassed their ambitious crowdfunding goal. Picfair finally closed the crowdfunding campaign at 119% overfunded and with 371 investors on board.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.