Picfair crowdfunding

Picfair Crowdfunding - The Brand

Picfair is a photography company, helping ‘amateur’ photographers to license their images for businesses to use. The brand allows its growing community of photographers to sell their work at a price of their choice, taking an insignificant fee out of each deal.

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Picfair Crowdfunding - How Drop Supported Them

Picfair was brought to us by our partner Crowdcube. What impressed our team about the brand was how every little detail on their platform was planned with the end customer at heart. With the crowdfunding video, we had a strong focus on animating the platform, emphasizing the factors that make Picfair unique. We also created supporting assets such as photos and shorter edits from the video to be used on their socials and emails. Working with Picfair gave us a valuable insight into how to scale and monetise a photography e-commerce platform in a highly competitive market.

Picfair - Their journey on Crowdcube  

By the time Picfair launched their crowdfunding campaign to the wide public on the 30th of July 2018, they had already secured a big part of their goal through a private investment round, exclusive to their current shareholders. Keeping a steady progress during the next days and with a big jump on day five, they quickly surpassed their ambitious crowdfunding goal. Picfair finally closed the crowdfunding campaign at 119% overfunded and with 371 investors on board.

 

How Drop Studio can support you

  • Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create outstanding videos to assist ambitious businesses in effectively communicating their ideas, products or services. We also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
  • Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign. The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as raising funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.