Today we will dive into the wine world to explore one amazing brand and its successful crowdfunding campaign on Indiegogo. The Pulp crowdfunding campaign overfunded its initial target by 20% with the support of 172 backers.

The Brand - Pulp

Pulp aims to translate the complex wine jargon, by delivering a diverse selection of wines from independent producers straight to the clients’ doors. According to the brand, people don’t need to be sommeliers to figure out the right wine that matches their taste. That is why Pulp have developed a unique app which helps people to discover their taste and sends them wine recommendations carefully tailored for them.

Pulp Crowdfunding Campaign on Indiegogo #2

How Drop Supported Them | Pulp Crowdfunding

Drop Studio supported Pulp’s crowdfunding journey through video production, social assets creation and through ongoing consultations. Filmed in our Birmingham studio, the video focused on detailed animation in order to highlight the app's features and the customers’ pain
points. Our constant back and forth communication with the client helped us make a video that both sides are very proud of. During the work with Pulp, our team had the chance to gain a true insight into the wine culture and better understand the need for such a service like the one they are offering.

IndieGoGo Journey | Pulp Crowdfunding

The Pulp crowdfunding campaign skyrocketed to being 100% funded on day 1 and was also featured on Indiegogo’s homepage. After that initial jump, the campaign continued to progress steadily until it finished the crowdfunding round with £19,658 pledged.


How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.