Today we will dive into the wine world to explore one amazing brand and its successful crowdfunding campaign on Indiegogo. The Pulp crowdfunding campaign overfunded its initial target by 20% with the support of 172 backers.

The Brand - Pulp

Pulp aims to translate the complex wine jargon, by delivering a diverse selection of wines from independent producers straight to the clients’ doors. According to the brand, people don’t need to be sommeliers to figure out the right wine that matches their taste. That is why Pulp have developed a unique app which helps people to discover their taste and sends them wine recommendations carefully tailored for them.

Pulp Crowdfunding Campaign on Indiegogo #2

How Drop Supported Them | Pulp Crowdfunding

Drop Studio supported Pulp’s crowdfunding journey through video production, social assets creation and through ongoing consultations. Filmed in our Birmingham studio, the video focused on detailed animation in order to highlight the app's features and the customers’ pain
points. Our constant back and forth communication with the client helped us make a video that both sides are very proud of. During the work with Pulp, our team had the chance to gain a true insight into the wine culture and better understand the need for such a service like the one they are offering.

IndieGoGo Journey | Pulp Crowdfunding

The Pulp crowdfunding campaign skyrocketed to being 100% funded on day 1 and was also featured on Indiegogo’s homepage. After that initial jump, the campaign continued to progress steadily until it finished the crowdfunding round with £19,658 pledged.

 

How Drop Studio can support you

  • Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create outstanding videos to assist ambitious businesses in effectively communicating their ideas, products or services. We also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
  • Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign. The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as raising funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.