Role Models Crowdfunding Case Study

Role Models is a global education provider focusing on the emotional wellbeing of 3- to 15-year-olds. Their on- & offline courses are focused on social and emotional wellbeing, with a passionate goal of equipping children with valuable life skills for their futures. With thousands of bookings in 37 countries, Role Models is looking for investment to expand in a growing education market. At Drop Studio, we had the pleasure to partner with Role Models and help them create their fundraising campaign on Crowdcube, where we saw them exceed their crowdfunding target, overfunding by 120%. Here’s how Drop Studio helped Role Models achieve a successful crowdfund on Crowdcube.

Role Models  – The Brand

One-third of adults think that school education wasn’t enough to prepare them for life as an adult. Against a background of worsening mental health and wellness in Generation Z, life skills have been recognized as among the most important tools to thrive in the Fourth Industrial Revolution.

Role Models have created a solution to this problem. Their mission is to help young people grow into thriving adults in modern life with programs focused on leadership, resilience, creativity, and collaboration that are designed to complement traditional academic education.

Role Models Crowdfunding – How Drop Studio supported them

Tapping into the £75 billion private tuition market, Role Models was launched in 2014 and by 2019 they were delivering courses in Saudi Arabia and China. In order to invest in marketing, tech and curriculum development, the brand chose us as their crowdfunding consultants on their fundraising route.

After meeting the team, the creatives of Drop Studio understood the mission and vision of Role Models. There was a need to create a narrative around the film. As a result, we created a video that showed the brand mission to solve problems in respiratory medicine. 

In addition to the crowdfunding video, Role Models also enrolled in the Fundraising Accelerator Program, which provided them with the tools to execute a successful crowdfunding campaign. They also received our Investor Research, which assisted them in finding potential investors.

Role Models Crowdfunding – Their journey on Crowdcube

Role Models hit its crowdfunding target of £750,000 within a few days of launch, raising £906,496. With 251 investors onboard, Role Models was overfunding by 120% towards the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.