Today’s focus is the Storyball crowdfunding campaign, which reached an impressive funding - 454% of its target on Kickstarter!.

The Brand - Storyball

Storyball is a revolutionary smart toy. It aims to immerse kids in a world of play, imagination and learning, while keeping them away from phones, tablets, and TVs. This screen-free technology creates the illusion of being inside a video game in which children complete intriguing challenges and take brain-teasing quizzes with the help of their favourite characters.

How Drop Supported Them | Storyball Crowdfunding

Drop Studio supported the Storyball crowdfunding campaign with video production, social assets creation and ongoing consultations. As with most of our clients, we were following a well-structured process of thoroughly researching the market and the target audience and keeping in constant communication with the client to assure they were satisfied with every bit of our work. On the whole, we are truly grateful that we had the chance to work with a team of pioneers who have developed a unique concept with a strong potential to flood the toy market.

Storyball Crowdfunding Campaign on Kickstarter #3

Kickstarter Journey | Storyball Crowdfunding

The Storyball crowdfunding campaign had a flying start. As a matter of fact, they met the initial target of $30,000 during the third. In addition, Kickstarter featured the campaign in "Projects We Love" in the Design & Technology section. The brand soon announced its first stretch goal - $100,000, which was successfully conquered one month later. In the end, Storyball closed their crowdfunding campaign with $136,126 raised and 1,362 backers, eager to receive the unique product.

 

How Drop Studio can support you

  • Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create outstanding videos to assist ambitious businesses in effectively communicating their ideas, products or services. We also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
  • Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign. The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as raising funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.