Switchd Crowdfunding Case Study

Sixty suppliers that cover energy have popped up in the past year alone! Home energy can be overwhelming. This is where Switchd comes in. They’re a company that helps you find the perfect supplier and teaches you how to make your home truly green. To help people make an informed decision, Switchd has created a platform called MakeMyHouseGreen. It’s designed to give people all the information they need in order to switch to a greener way of living. With our help, the Switchd crowdfunding campaign successfully surpassed their crowdfunding target of £1,100,000, overfunding by 113% to £1,246,210. Here’s their crowdfunding success story.

Switchd – The Brand

Going green has been a huge global trend and it’s not stopping anytime soon. Homes give out about 20-25% of emissions! To meet net zero targets, Switchd understood that there is a need to make homes greener by helping consumers obtain an affordable, high-quality plan with just the push of a button.

MakeMyHouseGreen is a proprietary technology platform that empowers users to build a green home. It solves the problem of electricity costs by automatically switching the user to the best deal available on the grid. The platform helps people switch to clean energy at the best possible rates.

Switchd Crowdfunding – How Drop Studio supported them

Switchd provides homeowners with the tools they need to get their home as green as possible.Our goal was to highlight the unique aspects of the business and their reason for crowdfunding. We created three film treatments to choose from, and then went on to write the script for the video, plan, film and edit, before the final video was delivered. In the end, we believe that Switchd’s final video effectively communicated the entire narrative of the brand. Take a look at their crowdfunding campaign video below.

As part of our Fundraising Accelerator Program, Switchd were provided with further tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through the Fundraising Accelerator Program, they received our Investor Research, which helped them to grow their network of potential investors in their sector. They also made use of our online crowdfunding course and our campaign manager, which helped guide them through their campaign. 

Switchd Crowdfunding – Their journey on Crowdcube

Switchd hit their crowdfunding target of £1,100,000 within a few days of launch and raised an impressive £1,246,210. With 685 investors onboard, Switchd had overfunded by113% as they reached the end of their campaign.

How Drop Studio can support you

Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services: 

Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign. 

Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning.  You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.

Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign. 

Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.