Switchd Crowdfunding Case Study
Sixty suppliers that cover energy have popped up in the past year alone! Home energy can be overwhelming. This is where Switchd comes in. They’re a company that helps you find the perfect supplier and teaches you how to make your home truly green. To help people make an informed decision, Switchd has created a platform called MakeMyHouseGreen. It’s designed to give people all the information they need in order to switch to a greener way of living. With our help, the Switchd crowdfunding campaign successfully surpassed their crowdfunding target of £1,100,000, overfunding by 113% to £1,246,210. Here’s their crowdfunding success story.
Switchd – The Brand
Going green has been a huge global trend and it’s not stopping anytime soon. Homes give out about 20-25% of emissions! To meet net zero targets, Switchd understood that there is a need to make homes greener by helping consumers obtain an affordable, high-quality plan with just the push of a button.
MakeMyHouseGreen is a proprietary technology platform that empowers users to build a green home. It solves the problem of electricity costs by automatically switching the user to the best deal available on the grid. The platform helps people switch to clean energy at the best possible rates.
Switchd Crowdfunding – How Drop Studio supported them
Switchd provides homeowners with the tools they need to get their home as green as possible.Our goal was to highlight the unique aspects of the business and their reason for crowdfunding. We created three film treatments to choose from, and then went on to write the script for the video, plan, film and edit, before the final video was delivered. In the end, we believe that Switchd’s final video effectively communicated the entire narrative of the brand. Take a look at their crowdfunding campaign video below.
As part of our Fundraising Accelerator Program, Switchd were provided with further tools alongside our creative support to help them execute a successful crowdfunding campaign on Crowdcube. Through the Fundraising Accelerator Program, they received our Investor Research, which helped them to grow their network of potential investors in their sector. They also made use of our online crowdfunding course and our campaign manager, which helped guide them through their campaign.
Switchd Crowdfunding – Their journey on Crowdcube
Switchd hit their crowdfunding target of £1,100,000 within a few days of launch and raised an impressive £1,246,210. With 685 investors onboard, Switchd had overfunded by113% as they reached the end of their campaign.