The Octopus Club Crowdfunding Case Study
The founder of The Octopus Club has created an innovative marketplace where users can buy, sell or gift anything related to babies & kids. Simultaneously, the marketplace is also a safe platform for parents to extend the life of products and produce less waste. The brand selected crowdfunding to fund their next phase of growth and chose us to spearhead the fundraising process. Having crafted several successful crowdfunding campaigns in the past, our team of experts were well-equipped to support The Octopus Club’s fundraise on Crowdcube. Read more to learn how Drop Studio helped The Octopus Club exceed their fundraising target by 299%.
The Octopus Club – The Brand
Did you know? British parents spend around £1,000 purchasing items before their child is born and in general, first time parents spend at least £3 billion every year on baby items! As a result, these purchasing trends have collectively made the UK baby market £10 billion annually. There is a need to minimise spending on baby items because of their shorter usage time and also the impact they have on the environment due to their manufacturing.
The Octopus Club was born out of this need. The founder, Ana Rachel Estrougo, created this UK marketplace where users can buy, sell or give anything related to babies & kids. Anyone can list and sell items with ease. Members post or get items collected, contact-free, and all payments are processed electronically to keep things simple and secure. Also, the concept of transfer of ownership ensures reasonable spending along with a minimized carbon footprint when it comes to owning baby items.
To fuel their product development and improve their customer service capability, the brand decided to run a crowdfunding campaign with Crowdcube and chose Drop Studio as their crowdfunding consultants.
The Octopus Club Crowdfunding – How Drop Studio supported them
After understanding the brand vision of The Octopus Club, we were determined to craft the perfect campaign for the brand. Our creative team created a crowdfunding video that highlighted The Octopus Club’s vision and its efforts to promote second-hand purchases to support the environment and reduce waste. We produced various film treatments, and the final approved treatment reflected the founder’s narrative and was coupled with animated video elements. Take a look at their video below.
Our Fundraising Accelerator Program also offered The Octopus Club our Investor Research, which helped them to grow their network of potential investors. They also received guidance from our online course and campaign manager alongside our creative support. This in turn helped The Octopus Club execute a successful crowdfunding campaign on Crowdcube.
The Octopus Club Crowdfunding – Their journey on Crowdcube
The Octopus Club hit their crowdfunding target of £50,000 and raised a total of £149,774. With 292 investors onboard, The Octopus Club had overfunded by 299% as they reached the end of their campaign.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.