Tred Crowdfunding Case Study
Crowdfunding has opened up opportunities for the innovative businesses of the future, including those who care for the environment. Tred is an example of such a company, whose revolutionary green debit card aims to help consumers live sustainably! We had the opportunity to partner up with Tred for their first ever crowdfunding campaign on Crowdcube. The company went from an idea to a waiting list of over 2000 people. In order to reach out to more people who want to spend sustainably, Tred chose the crowdfunding route to launch their green debit card to the public. As a result, Tred’s crowdfunding campaign on Crowdcube closed at £944,019, exceeding its initial target of £400,000. Here’s their crowdfunding success story.
Tred – The Brand
Everything that humans consume directly has an impact on the environment. Take for instance, the amount of resources like electricity, water, that are utilised to produce finished consumer goods ranging from coffee, meat, poultry products, and more. A huge amount of resources go into producing the end produce consumers look for, thereby increasing their carbon footprint.
People now want to switch to a more sustainable way of living and to promote this, Tred plans to introduce a unique, first of its kind, green alternative for consumers in the UK. Despite building their product in a year when the world was facing a global pandemic, Tred managed to grow their waiting list by 122%.
Tred’s green debit card helps people spend more sustainably by allowing tracking of one’s carbon footprint. It also helps them reduce their impact and gives them a simple way to offset the rest by allowing consumers to choose products that are procured in a sustainable way. In addition, with every spend, Tred funds reforestation projects, making them a company truly focused on sustainability.
Tred Crowdfunding – How Drop Studio supported them
Tred partnered with us for their crowdfunding campaign on Crowdcube, and we helped them create their campaign video. Our goal was to highlight the sustainable living aspects of the business and also highlight reasons for crowdfunding. We created three film treatments to choose from, and towards the end, we created the final video to complement the crowdfunding campaign. Take a look at their crowdfunding campaign video below.
We also created bespoke content for digital marketing as well as social media. This content was used throughout the campaign. Enrolling for the crowdfunding course was beneficial to Tred as they mastered how to plan and launch their crowdfunding campaign as well as raise funds from Angel investors.
Tred Crowdfunding – Their journey on Crowdcube
Tred’s crowdfunding campaign on Crowdcube made decent progress. They closed their round with £944,019 raised, exceeding their initial target by 236% and welcoming 973 investors on-board.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.