Drop Studio partnered with Tuk Tuk Chai on their first crowdfunding campaign on the FCA regulated platform Crowdcube. With an initial goal of £150,000, the Tuk Tuk Chai crowdfunding campaign closed the funding round 183% overfunded and with 375 investors on board.
Tuk Tuk Chai Crowdfunding – How it all started
Tuk Tuk Chai is a brand that had the courage to disturb the ready-to-drink (RTD) beverage industry by creating a new category within the market. You might have seen this name already on Sainsbury’s shelves or on BBC’s reality show Dragons’ Den. The product is a bold infusion of natural black tea leaves, creamy milk, spices and just a pinch of sugar. Being the first ever brewed authentic chai in the UK, the brand quickly found its place in the heart of Britain’s milk tea loving nation.
The story of Tuk Tuk Chai began on the streets of Kerala where Alex, the co-founder of the brand, found her love for Indian home-brewed chai. After returning to London she and her partner - Rupesh, could not find a high-quality alternative. Ultimately, that led to the conception of Tuk Tuk Chai. Two years later, the couple are enjoying numerous achievements. To mention a few, the brand won the prominent award for the Most Innovative Product at one of the top trade shows within the industry and reached the finals of the 2017 Virgin Foodpreneur competition.
Tuk Tuk Chai Crowdfunding – How Drop Studio supported them
Drop Studio joined their journey, right after Alex and Rupesh decided to crowdfund the next stage of their product’s growth through an equity campaign on Crowdcube. On the whole, we worked on the Tuk Tuk Chai crowdfunding campaign for more than 2 months. As you know, for a successful crowdfunding campaign a high-quality video is really important. For this reason, Drop’s filmmaking team travelled to London, met with the founders and summarised their story in a short 5-minute professional crowdfunding video. To ensure that the brand’s values were communicated to the right audience, our marketing team prepared a detailed crowdfunding strategy and various personalised content templates – from pitch text, through to social posts and Facebook ads, to emails.
Tuk Tuk Chai Crowdfunding - Results
The Tuk Tuk Chai crowdfunding campaign was a smashing success. To begin with, the brand reached the initial £150,000 target with ease during the first 24 hours. Without delay, a week later Tuk Tuk Chai reached £200k and finally closed the Crowdcube round overfunded by almost 200%. It was a pleasure to support their crowdfunding journey until it's very end.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.