Upside Savings Crowdfunding Case Study
Upside Savings mission is to make automated instant savings effortlessly. The open-banking-marketing platform connects brands with consumers by offering frictionless cashback. Backed with a strong founding team and advisory board with past experience in the tech, retail, and financial services sector, this FinTech approached us to create a tailor-made crowdfunding campaign for Seedrs. As a result, the Upside Savings Seedrs crowdfunding campaign raised £351,047 – 116% more than their initial target of £300,000! Here’s how Drop Studio helped Upside Savings gain crowdfunding success on Seedrs.
Upside Savings – The Brand
Research states that 11.5m people have less than £100 in their savings accounts, 9m often borrow money to buy food and pay bills, 22m say they don’t have enough to retire on. Upside Savings had understood these problems faced in the market and wanted to tackle the problem with a unique solution.
As a result, Upside Savings created an open-banking-marketing-platform that connects brands with consumers by offering frictionless cashback. In simple words, it can be said that Upside helps households save, and retailers sell, thereby proving to be a benefit to the consumer and also the retailer.
Upside Savings Crowdfunding – How Drop Studio supported them
Upside Savings enrolled for the Fundraising Accelerator course which includes Crowdfunding Video Production, Online course, Campaign Manager and Investor Research. After meeting the team at Upside Savings, we understood that the brand wanted to transform the finance and payments industry by offering a better way to help people to save automatically. Upside Saving chose Drop Studio to create their crowdfunding campaign video for Seedrs. From concept to implementation, our creative team was instrumental in communicating the brand’s vision, mission, and goals. We integrated amination along with interviews from its founders and industry experts to create a narrative around the video. Watch their crowdfunding campaign video on Seedrs below.
In addition to the crowdfunding video, the Fundraising Accelerator program provided the brand with the tools and techniques to execute a successful crowdfunding campaign. They also received our Investor Research which helped them to find lead investors.
Upside Savings Crowdfunding – Their journey on Seedrs
Upside Savings crowdfunding campaign on Seedrs was a complete success! The UK based brand hit its crowdfunding target of £300,000 within a few days of launch and was successfully overfunding. The brand ended its campaign with the support of 341 investors who pledged a total of £351,047.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.