Vitl Crowdfunding - The Brand

Vitl is a health and fitness platform, aiming to improve the nation’s health by offering vitamin packs that are fully personalised to the customer and delivered directly to their door. Vitl uses artificial intelligence to decipher which nutrients a person needs to ensure a healthy lifestyle. They raised funds to increase their growth marketing, build out the team and further develop a range of exciting new products.

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Vitl Crowdfunding - How Drop Supported Them

Vitl’s chosen crowdfunding platform was Crowdcube. We produced their crowdfunding campaign video, as well as social assets such as short clips, gifs and images to be used throughout their campaign. The video we created had a strong focus on animating the app using 3D graphics to highlight its core features and show how the app is to be used by customers. This project was really interesting to the team, as it gave us insight into how to develop a leading health care brand and the opportunities that can stem from having a successful core product.

Vitl - Their journey on Crowdcube

Vitl had an impressive journey on Crowdcube, after a triumphant private round, which helped them secure £105,630 from 16 investors. Their public Crowdcube page had a steady start as it picked up from the amount raised in the previous round. 22 days after going live, the Vitl crowdfunding campaign became overfunded after a massive jump from £289,160 to £894,000. Finally, the brand ended the campaign with £908,950 raised thanks to the support of 435 investors.


How Drop Studio can support you

  • Crowdfunding Video Production – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create outstanding videos to assist ambitious businesses in effectively communicating their ideas, products or services. We also produce general video marketing content for businesses looking to raise brand awareness and accelerate their growth.
  • Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign. The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, Kickstarter as well as raising funds privately through Angel Investors. We’ll also support your campaign’s content by guiding you on how to create an effective pitch text and helping to optimise your marketing communications.