VitraCash Crowdfunding Case Study
When we travel, it’s easy for us to use the wrong card. That’s where VitraCash comes in. This innovative company has created a smart debit card that automatically chooses the best card for each purchase. In launching VitraCard, the brand chose Drop Studio as their consultants on their crowdfunding journey. The VitraCard Crowdcube campaign raised a whopping £279,094, overfunding their initial target by 558%. Here’s their success story.
VitraCash – The Brand
When traveling, it is important to have the right payment cards at all times, but it can be difficult to keep track of which cards you have on you and which ones are best for each transaction.
VitraCash solves this problem with their smart debit card coupled with an AI-driven algorithm that automatically determines the best card for every transaction. The brand also aims to offer an app alongside physical and digital debit cards to combine all cards a customer owns.
VitraCash Crowdfunding – How Drop Studio supported them
To facilitate growth and enter the global cards & payments market, VitraCash looked to crowdfunding and chose Drop Studio as their consultants. We created a succinct campaign video about their origin, mission, vision and how the funds raised would help them gain a foothold in the $722 billion global cards & payments industry.
As part of our Fundraising Accelerator Program, VitraCash received our Investor Research and marketing support through our online course in addition to their crowdfunding video. The online course provided the brand with the tools they needed to execute a successful crowdfunding campaign and the Investor Research helped them to find lead investors in their sector.
VitraCash Crowdfunding – Their journey on Crowdcube
Within a short time after the launch of their campaign on Crowdcube, VitraCash smashed their initial £50,000 target by 558% with 898 investors collectively pledging £279,094 in joining their fundraising venture.
How Drop Studio can support you
Fundraising Accelerator – Our Fundraising Accelerator gives you all the tools to run a successful fundraising campaign and it comprises of 3 key services:
Crowdfunding Video Production (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – From writing creative film ideas and scripts to filming and editing with animation and 3D graphics, we create eye-catching videos to assist ambitious businesses in effectively communicating their ideas, products, or services. We also produce social assets from the video to be used to support your campaign.
Online Course and Campaign Manager (Applicable for Crowdcube/Seedrs, Kickstarter or Indigogo) – The Online Course gives you step-by-step instructions and detailed guidance on strategic crowdfunding and campaign planning. You’ll master how to plan and conduct effective campaigns on Crowdcube, Seedrs, Indiegogo, and Kickstarter as well as raising funds privately through Angel Investors. In addition, you will be assigned a campaign manager who will be on hand to support throughout your campaign and answer any questions you have.
Investor Research – Our Investor Research helps connect you with relevant investors. As a result, our investor research can help you onboard potential investors who may be interested in your campaign.
Pitch Deck – The pitch deck is a crucial document that you will need. We help you formulate the right pitch that has the potential to draw in investors. We ensure that your pitch communicates your mission, vision, and explains your business in a clear and concise way, whether it’s for crowdfunding or private fundraising.